This course introduces the fundamental principles of graphic design.  Learners will gain knowledge of how graphic designers use two-dimensional forms to communicate meaning.  Core topics include visual composition, rhythm and balance, contrast, colour, visual hierarchy, layers, transparency, the grid, and gestalt principles.  These topics will be explored through slide concept presentations, live skills tutorials, and asynchronous exercises.  Learners will gain skills with contemporary design software including Adobe Illustrator, Photoshop, and InDesign.  With instructor guidance, learners will put their new knowledge into practice completing a series of longer-format projects in which they will be encouraged to not only demonstrate comprehension of core concepts/skills, but also to begin defining a personal creative voice and design approach.  

Each project is introduced with a concept overview of the design principle(s) in question, including information relating to historical and contemporary design thinking, professional case studies, technical background information, and resources.  Detailed technical tutorials follow, providing students with hands on experience of Adobe Illustrator, Photoshop, and InDesign applications.  The course projects will then challenge learners to implement both their conceptual learning and practical skills to address a specific design prompt.